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Mert Serim Nov 2, 2022 10:37:11 AM 1 min read

Case Study: Pisano Helped Coca-Cola to Collect Omnichannel Feedback for Beloved Loyalty App

Customer experience management and listening to the Voice of Customer provide important insights and advantages for companies to manage their business processes. Listening to the voice of the customer and understanding their needs, together with their feedback, in all sectors where the customer is directly or indirectly contacted, gives important clues to provide better service.

As an experience management platform, we help companies listen to the "Voice of the Customer" with our holistic approach and end-to-end customer experience management services at Pisano and work to establish a stronger bond with their customers.

With more than 2,800 products in more than 200 countries, the Coca-Cola Company is the largest beverage manufacturer and distributor in the world and one of the largest corporations in the United States. 

"Daha Daha" is the loyalty program of Coca-Cola in Turkey. "Daha Daha" allows its consumers to use the promo codes on the Coca-Cola Turkey branded products to earn points. With that points, customers can easily redeem special offers & gifts. 

Coca-Cola needed to measure the satisfaction of its Daha Daha users and design a structure that could be easily triggered by specific defined events on the platform.

Pisano helped Coca-Cola to measure the CSAT score through collected feedback on different channels, such as the website and mobile app.

Pisano kept the integration and infrastructure universally applicable, therefore Coca-Cola could use the same structure in different countries and markets without hassle. This way, Coca-Cola has the ability to manage, gather, and analyze the feedback in a single hub.

Fill out the form below to see how Coca-Cola is improving its business by using the services and solutions we provide with Pisano.

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