Pisano vs SMG
Smarter Insights, Faster Deployment, Greater Value
When selecting the right XM platform, it's essential to choose a solution that adapts to your industry, enhances decision-making with AI, and provides a holistic view of experiences.
While SMG360 is a strong player in CX for specific industries, Pisano offers a more adaptable, AI-driven, and comprehensive approach to experience management.
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Respect for the SMG360 Team
We acknowledge SMG's dedication to CX and their role in advancing customer insights for some specific industries. However, we also recognize the dynamic nature of today's business world, where evolving needs demand advanced solutions.
Our approach is driven by a commitment to innovation, pushing beyond standard offerings to address these emerging challenges. We view healthy competition as a catalyst for progress, inspiring us to continuously refine and elevate our solutions
6 Reasons to Choose Pisano over SMG:

1. Pricing Flexibility with Unlimited Packages
SMG wraps most of its product around paid services with an unclear pricing model. Pisano keeps things simple with a more transparent, scalable pricing structure with unlimited survey responses. IT means no hidden fees and no package limits.
2. Deep AI Integration for Smarter Insights
SMG360 offers AI-powered features, but they are not deeply embedded across the platform. Pisano's AI-driven assistant, Leo, actively analyzes feedback, generates insights, and recommends actions in real time. This deep AI integration makes survey analysis, reporting, and automation more intelligent, enabling businesses to take proactive measures based on customer and employee feedback.


3. Advanced Analytics for Unstructured Feedback
People don’t always speak in tidy data points. SMG struggles to make sense of open comments. Pisano reads between the lines. It picks up patterns, links them to touchpoints, and helps you spot issues before they snowball thanks to its Gen-AI-Powered advanced text analytics capabilities.
4. B2B Organizational Hierarchy & Multi-Level Reporting
Unlike SMG360, which is designed for more straightforward business structures, Pisano is built to accommodate complex B2B organizations and multi-location businesses. With role-based access controls, hierarchical reporting, and cross-location benchmarking, Pisano ensures businesses can analyze experience data across different teams, departments, and regions with precision.

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5. More Agile & Faster Implementation
SMG360 often requires long implementation times and a more demanding process for integration with a more contained partner network and absence from certain app marketplaces. Pisano, with its exceptional implementation methodology and flexible integrations, allows businesses to get up, connect and run faster.
6. Flexibility Across Industries & Customization
SMG360 primarily serves certain industries, limiting its adaptability to other industries. Pisano, however, is built for flexibility. Pisano’s scalable platform allows you to customize organizational structure, surveys, workflows, and dashboards to fit the specific needs of your industry.
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Don’t Take Our Word for It
The best way to really understand the actual performance of a product or a company is to listen to the voice of customers .
Why Pisano is the Customers' Choice* for Industry Leaders Worldwide?
*Gartner, Voice of the Customer for Voice of the Customer Platforms, Peer Contributors. 29 December 2023. For more info visit here.


Scores Under Detailed View
Pisano
Medallia
Source: Gartner Insights
See the Full Comparison Chart on Gartner Peer Insights: Pisano vs SMG360
A Leader in Voice of the Customer Market
"Pisano provides a comprehensive VoC platform to gather, analyze, and interpret consumer feedback data that enables organizations to gain a deeper understanding of their consumers, resulting in better decision-making and increased customer satisfaction.''