What Is 2-Way SMS?
2-Way SMS brings surveys into the everyday messaging space. Instead of clicking a link or opening a form, customers receive the first question directly as text and can reply in the same thread. Pisano manages the rest of the conversation, question by question, until the survey is complete.
A Conversational Upgrade To SMS
SMS has always been a fast and direct channel. Now, it also becomes interactive. 2-Way SMS adds dialogue to the speed and simplicity customers already expect.
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A Smoother Experience
With 2-Way SMS, every question is answered with a simple text reply, eliminating extra steps and making participation quick and easy.

A Structured Process
Each conversation is tracked as a session, giving you clear visibility into whether a survey was started, completed, or left unfinished.

Why Use 2-Way SMS?
The easier the process, the higher the chance people will engage. With 2-Way SMS, you reduce barriers and create a feedback experience that feels personal.
Higher Participation
Because customers don’t need to leave their inbox, more of them respond, leading to stronger response rates compared to traditional survey methods.

Faster Feedback
Text messages are opened almost instantly, which means you start receiving insights within minutes of sending a survey.

Clear Visibility
You’ll see not just how many surveys reached customers, but also how many they started, finished, or left unfinished. It makes tracking feedback simple.
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Use Cases For 2-Way SMS
2-Way SMS works in many ways to collect meaningful feedback while keeping the experience simple and natural. Here are a few examples of how companies put it to use:
Post-Interaction Feedback
Capture impressions immediately after a service, purchase, or support call, while the experience is fresh.

Ongoing Experience Check-Ins
Send short, conversational surveys over time to see how customers feel and keep a steady stream of insights.

Event and Campaign Responses
Quickly gauge reactions after a promotion, product launch, or event, collecting feedback without asking customers to open forms or links.

Service Recovery and Follow-Up
Reach out to resolve issues and show customers that their voice matters with fast, personal replies.

Broad Audience Insights
Run surveys to many people at once, track who responds, and spot patterns that help improve overall customer experience.

Why Pisano’s 2-Way SMS Stands Out
Pisano empowers teams to manage 2-Way SMS with ease, combining effortless setup, high reliability, and clear analytics for every campaign.
Effortless Setup and Reliable at Scale
Launch surveys in minutes and handle high volumes of responses without losing control or clarity.

AI-Powered Insights
Leverage advanced AI analytics to interpret both structured feedback and open-ended responses, delivering immediate, actionable insights.
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Streamlined Reporting
Go beyond basic metrics. Pisano’s reporting module lets you create detailed 2-way SMS reports, monitor response behavior, and visualize insights within a unified dashboard.
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