Be it B2B or B2C, your brand image affects the decisions of your customers even before they reach you. Success depends on your ability to improve your brand image. Being able to identify which strategies are suitable among so many options for your company is a daunting task. There’s no need to fret though, here are three of the most viable strategies you can use for your business.
1. Know Your Business Inside Out
Honesty is the best policy when it comes to brand image management. Answer these questions to yourself truthfully, not aspirationally: What do your customers like about you? Are you distinguishable from other rival brands? What are the areas you can work more on? Knowing the facts is the key to creating positive promise gaps where you exceed customer expectations.
2. First Impressions Stick on You
Why are first impressions so important? It’s precisely because the initial few moments of a customer-business interaction makes or breaks your emotional connection to that customer. Perceptions are easy to form yet hard to break. So, stay dedicated to details, no matter how tiny they might be. This habit will help you in maintaining consistency in products and services.
Put simply, customers like to know what they can expect. This means delivering brand-consistent experiences in all of your sales, marketing, and customer service efforts. As people get to trust you, they are more likely to follow and recommend your products and services to others. This process is defined as brand continuity, and it’s vital for your long-term business success.
3. Communicate Your Brand Values
A closed box with treasure inside looks like any other box if left unopened. Studies prove that B2B customers complete almost 57% of their purchasing decisions before engaging with a supplier’s sales rep directly. This points at the necessity of building your brand promise and demonstrating your values as a business. Communicating your image to a customer is a process that goes far and above websites, ads, or surveys. Every single person in your company is a brand ambassador; their duty is to relay accurately what you wish to present. Establish fast and reliable communication channels for your business to ensure your brand image is built the way you want it.
Constructing your image as a business requires tools. For your needs, we provide real-time communication between your customers and your company. Client feedback is immediately delivered to you through QR codes and kiosk options; so you can measure the effectiveness of your brand image efforts even before your customer leaves the premises. In addition, you can opt to use omnichannel sale strategy in your store by issuing discount codes for your online store.
Pisano is a powerful customer experience management tool. We collect and analyze customer feedback to help you grow your business. Ready to deliver outstanding service?