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Siyavash Heidari Mar 7, 2022 4:49:00 PM 3 min read

Learn Experience Management with ROXI, Join our Visual Journey!

Hello there. This is ROXI!

I’m a storyteller and a new member of the experience management community who’s going on an exciting journey to the fantastic land of experience management. In this journey, I’m going to learn from the Pisano Academy and share what I've learned about different subjects of this field with you.

I’ve always been interested in various notions in experience management. How important the role of experience management is for a business and how a company can improve significantly through investing in experience management. As there are a lot of things to talk about, I’m starting a video series. Join me in this video series, as throughout it, I’ll tell you stories about the vital concepts of experience management, from the basics to some of the very controversial topics.

Let’s explore and learn together!

Episode 1: Experiment vs. Experience

I begin the path with a video about “making people happy” to help maximize the knowledge about this concept. This can be seen as the foundation of experience management and the sole reason around which this field has been created. In this episode of my video series, we’ll learn together about the experiment, experience and how they are connected in our daily lives and also why there is a gap between what a human wants and what a human needs, and toward which should a business move.

Episode 2: Feedback

A few steps down the road is where we need to learn more about the most vital pillar of experience management: Feedback. You know nothing about how your customers feel about their experiences with your company unless you listen to them, carefully.

Nothing about the customer experience is certain without proper feedback. Whether positive or negative, feedback leads the business through the path to customer satisfaction and creating perfect experiences.  

In this video, we can find out about why you need to listen not only to the words that are said but also to the silence of your customers.

Episode 3: Company & Accompany

So, why is understanding important? 

Understanding is what transforms knowledge into action, what helps practice to become something more than just a waste of efforts and resources. A company, just like a human being, needs to understand better to be able to properly act on what it knows. A key role of every company is to accompany its customers and thus, understanding is key. 

This episode of the video series is where we’ll learn together about the emotions of a company and how to improve their emotional intelligence using Pisano. 

Episode 4: Expand The Feedback

The Voice of the Customer needs to be heard if you want to understand your customers!

This episode is where you can learn how a business can find its path forward in an ocean of voices. The right voice you need to listen to is not always the loudest one you hear.

Your Return on Experience Investment is a direct result of your ability to process chaotic feedback in an orderly fashion and turn it into practical information. This process has transformative qualities once it is set up right from the get-go.

Join ROXI and find out what is the best way not only to listen to your customers but also to turn their demands into actions that lead you to improve your business, its customer experience and its strategies. Also, you can find out what ROXI is named after!

Episode 05: From Numbers to Stories 

You Must know where to stand! 

In this part of the journey, you can learn along with ROXI about how important the point of view from which the business looks at the numbers and figures is. Also, we will find out that as a company does not normally tend to change its perspective repeatedly, how useful it is to provide it with a customized method of data delivery. 
No one wishes to be drowned in an ocean of detailed reports and that is the reason why visualization of useful information always comes in handy more than anything else. 

Join ROXI in this episode to find out more not only about one of the most crucial concepts of the CX, but also about rainbows and unicorns.