When the companies have insufficient resources in the [[customer experience]], they use external resources and purchase the [[service]] of another company to represent their companies for a certain period of time. Outsourcing is common, especially in [[call center / contact center]] services. In terms of customer experience, this can have positive and negative effects. When an outsourcing service is obtained from a good company, the bond with customers can become stronger, and vice versa. It beneficial to organize activities that would make the outsourcing employees aware that they represent a certain company and feel close to it and its values.

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