Market Research


Market research (or marketing research) refers to the studies used to gather information and better understand a company’s customers in the target market. It can either be qualitative (See: [[Qualitative Research]]) or quantitative (See: [[Quantitative Research]]). Businesses use this information to design better products, improve [[customer experience]], and create a product or [[service]] that will attract quality [[lead]]s and improves [[conversion rate]]s.

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