Market Research

Abbreviation:  
MR

Market research (or marketing research) refers to the studies used to gather information and better understand a company’s customers in the target market. It can either be qualitative (See: [[Qualitative Research]]) or quantitative (See: [[Quantitative Research]]). Businesses use this information to design better products, improve [[customer experience]], and create a product or [[service]] that will attract quality [[lead]]s and improves [[conversion rate]]s.

Featured Content

Our favourite e-books, articles, CX Glossary entries and webinars available on the Pisano Academy.

Don't Miss a Beat

Stay in touch with the latest news, strategies and trends. Start your Pisano Academy Subscription for free Now.