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Loyalty is when customers are devoted to the company, use their [[service]]s regularly and do not abandon them even if they come across different preferences. In order to create this loyalty, the companies usually offer Loyalty Cards which give access to special offers and discounts if the customer uses it regularly. According to some research, customers satisfied with service do not always turn into loyal customers. In order to get [[emotion]]ally attached to the company, customers expect companies to meet their service and product expectations as well as offer them new experiences.

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