Focus Group


Focus group work is a [[qualitative research]] method. It refers to a group of selected people who participate in a facilitated discussion intended to elicit consumer perceptions and learn about the in-depth opinions (See [[In-depth Interview]]) of customers about a particular product or service. The focus group meeting usually lasts between 1-2 hours where the conversation is directed by a moderator and includes 6 to 8 participants on average.

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