Closing the loop means to follow up on and/or close out an area of discussion. Measuring the [[customer experience]] and getting [[feedback]] is very important in terms of seeing the problems and development areas in the [[process]]es. Many companies do this, but no communication is made with the [[customer]] who left the feedback. This term, which is described as closing the loop, is to communicate with the customer who gives feedback and to inform the customer about the work done in relation to the feedback. Closing the loop makes the customers feel valued and understood and increases their commitment to the company.